Sense of Smell

  Your sense of smell can tell you many things, it can tell your brain that something isn’t right, like a fire or a gas leak.  It can bring back a specific memory and is closely linked to the part of the brain that processes emotion.  Each of our unique scents are 100% Made in the USA and created in our lab, located in Ohio.  We bring in only th...

Summer Time is Finally Here

After a wild, crazy, unprecedented 2020 I know many people couldn’t wait for 2021.  It seems like just not that long ago we rang in 2021 with hopeful enthusiasm that the year would be better than the last.  It seems like just yesterday we rang in the new calendar and the year is half over.  No matter your ideology or your personal beliefs, the g...

Whats New!

NEW Items! With over 60 fragrances it’s difficult to come up with new ideas and fragrances people actually want to use.  We occasionally get recommendations from our customers and if there is a way we can make the scent into a fuel fragrance we certainly give it a try.  Available on our site now are three new fragrances for your smelling pleasu...

Wild Willy Releases New 1oz Package for Powersports Industry

Wild Willy Fuel Fragrance launches 1 oz bottle size for Powersports Market Daytona Beach, FL - The Ohio based Wild Willy Fuel Fragrance has launched a new 1oz package size to be used in the powersports industry.Available in over 60 fragrances, the 1oz bottle is convenient for the Motorcycle, ATV, UTV and MX markets. The 1oz bottle will typicall...

Motorsports Revs On!

There’s no arguing 2020 was a year no one will soon forget, no matter how hard we try. We’re all wishing, hoping and praying that 2021 will bring us some sense of normalcy.  For many of us that means the return of motorsports to our lives.  For many, racing is not just a hobby, it’s a way of life.   The title of this blog is Motorsports Revs on ...

March Update

We are the ONLY Dedicated Fuel Fragrance Manufacturer in the World.

We have no need to run out because we just make more as we need it. Always available, fresh, and we make new ones all the time. Literally thousands of different formulas are possible.


Welcome to Wild Willy

We welcome any new ideas you have for new products and smells you would like us to work on.